We create measurable emotional resonance.
Let us show you how.
We provide leaders in the public, private and social sectors online strategies which create measurable impact and deep engagement. In short, we believe that the way through information overload and the clutter/noise of digital life is through emotional resonance and meaningful relationships: with each other, with ideas and causes, with stories and brands.
Digital tools are not communications tools. They are relationship management tools.
With over fifteen years of experience working in digital, we've learned that a mission-driven approach to our collaborative work with clients is crucial.
Successful work online depends entirely on discovering and implementing the right tools, while working within often complicated parameters. Lux specializes in guiding our clients through processes proven to create efficient, supportive digital programs that enhance their overall work.
Teaching our clients how to use online technologies effectively is a core part of Lux’s philosophy and approach. Whether walking through metrics systems and reporting structures together, providing webinars on Wikipedia editing or Twitter best practices, or hosting full-day workshops covering everything under the digital sun, we design and implement our trainings to meet a variety of our clients’ needs.
Lux believes in multi-faceted approach to solving challenges. A few of the specialized tools we employ include: facilitating digital influencers’ salons; integrating online conversations with real-time, offline events; and performing comprehensive digital audits and sector analyses.
What I love most about working with the Lux team is that not only do they provide the strategic roadmap we need to move our cause forward, they train us in the skills we need to continue the work after the project is finished. As a result, each time we collaborate, we are building on the previous work—always moving forward.
Deanna’s workshop provided immediate return on investment by giving participants skills and tools they could use instantly. With an appealing mix of tech talk, humor, and empathy for the newbies, she got high marks from a tough crowd.
One of the strengths of Lux’s presentations are their on-the-ground experience with a variety of organizations and individuals. They incorporate case studies and share real life successes and failures with social media marketing in a way that feels both accessible and inspiring for audience members. Lux goes beyond the lingo and into the real issues.
Deanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.
Zandt works with groups to create and implement effective web strategies toward organizational goals of civic engagement and cultural agency, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including TEDxBerlin, SXSW Interactive, Tribeca Film Festival, re:publica, Personal Democracy Forum, Ignite (NYC), Netroots Nation, the National Conference on Media Reform, Facing Race, Web 2.0 Expo, Bioneers, Women Action & The Media, and provides beginner and advanced workshops both online and in person.
In 2012, the Planned Parenthood Federation of America awarded Deanna their first-ever social media Maggie Award for Media Excellence for her work on the Planned Parenthood Saved Me Tumblr blog during the Susan G Komen crisis. Deanna was a fellow at American University’s Center for Social Media (2010-2011), and at the Progressive Women’s Voices program at the Women’s Media Center (2009). She is on the board of the Applied Research Center, a racial justice think tank and home for media and activism, and Women Action & The Media, the activism home of gender justice in the media. Deanna also serves as an advisor to Social Media Week NYC, and the Media Ideation Fellowship.
Sonal Bains is the co-founder of Lux Digital, where she helps clients distill their goals into compelling digital strategies that connect and activate diverse online communities. With a strong background in digital marketing, communications, politics and advocacy, Sonal has a unique ability to create opportunities for authentic conversations across media platforms.
For nearly a decade, Sonal has pioneered digital strategy development for clients including Ford Foundation, The Newsweek/Daily Beast Company, Asia Society, Revenue Watch Institute, Barnard College and New York University. She has advised the White House Office of Digital Strategy, United Nations, Washington Post, and MTV on innovative outreach mechanisms and online storytelling platforms, reaching millions of people and shaping the public debate on leading issues. Sonal has worked with thought leaders and innovators across the corporate, philanthropic, entertainment, fashion, media, start-up and public sectors on both hard-hitting and creative digital campaigns for people that want to find the best ways to connect with their fans and audiences. She serves on the board of Advanced Research Systems, a global cryogenics company that develops and manufactures leading technology for low temperature research.
Sonal is a triathlete, R&B enthusiast, amateur mountaineer and animal charmer. She lives in Brooklyn with her husband and pet boa constrictor, Charmaine.
Why we focus on stories and emotional resonance: "The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc" http://t.co/8yNP9kzeyv3 weeks ago
Successful digital strategies put humans first. Understanding which experiences, optics and conversations resonate with your consumers, communities and stakeholders is at the core of our strategy development process.
Communities are discovered, not built. Your people are out there, having conversations and sharing content that will connect you to them. We help you build authentic, sustainable relationships.
Digital tools are more than communications tools; they are relationship management tools. We create strategies designed to build authentic, quality community relationships that will continue to scale.
Every strategy needs a feedback loop. We measure emotional resonance through analysis of both qualitative and quantitative metrics, and use those metrics to refine our work together and share your story.
We collaborate with our clients to ensure that the work we develop for you adds value to your mission and current strategies. We take into account staff capacity, knowledge and skills to ensure attainable, effective results.
Are you ready?